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PROJECT OVERVIEW

CONCEPT

This video would be a smart, short, and beautiful piece that would be designed to draw people into the booth with compelling visuals, an easy to understand storyline that shows Wynright and Daifuku's relationship.

EXECUTION

Varying between 2D and/or 3D animation techniques, we would re-create Daifuku's "ball" logo and all of it's puzzle-esque elements. Then, taking those elements, we will use them as metaphors for the various "parts of the whole" that make Daifuku the brand that it is today. Wynright would be one of the "pieces" of this short story.

PLACEMENT

The intended placement for this video would be on the outside of the booth, with the most visibility to draw viewers in to experience more videos and materials within the trade show booth.

EXAMPLES

The videos playing on this web page show two different examples of blend's work. Both of these pieces show various techniques of telling a brand story with animation, all the while living "within" a visual exploration of the brand's logo.