In telling a longer story with a mixture of assets both old and new, we feel it's important to have concepts that bring all of these assets together into one cohesive presentation, not only strengthening the visuals, but also the overall message.

Once the existing assets are collected, blend will conceptualize and strategize the technique to collect the rest of the assets, based within an over-arching and conceptual script we would assist in developing what speaks to the brand messaging intended for this video.

The intended placement for this video would be within the trade show booth. Once the viewers have been allured by the logo branding video they will already have a peaked interest and settle in to watch this longer and more in depth journey through the many facets of Daifuku's brand.

The video playing on this web page shows a conceptual technique (as an example) of how we can take existing footage from Daifuku and the new footage blend would shoot and tie it into one cohesive treatment that speaks to the thematic focus of the entire video. In this particular example, the grid lines over the footage symbolize an intelligent network woven throughout an entire company, much like Daifuku.